Celebrating CEBU: UBER Cebu’s First-Time Cebuano Riders Discount and Cash Payment Option Kick Off!


Cebu City, Philippines –— Imagine the comfort of being inside a car, with a great working air conditioning, plush or modern interiors, with a reliable driver who maneuvers smoothly among traffic. Isn’t it a comfort amid the heavy to standstill traffic? UBER, a technology that offers push a button app to get a ride, has taken the metro steadily but storm. Not a literal storm where you get wet all over, but the app has bought comfort and security to riders since 2010.

The founders of UBER realized that time behind the wheel is time wasted. Therefore, they devised an app that will literally let you get a car specially in big cities. The Philippines already had an explosive growth rate in automotive sales. We had $4,000 GDP per capita and we are currently at $6,600 GDP back in 2014, meaning, Filipinos are still pretty much a newbie in spending for a new car/vehicle.

Ride sharing among millennials are also prevalent. People in the US rethink about riding a car, much less purchasing a car. Uber, in most cases, is cheaper than driving your own car.

According to Metro Manila statistics, where 70% of the population are car owners, Car Ownership costs Php 16,127.00 versus Uber X that costs only Php 9,750.00 [150 km/week, savings of 40%]

In the larger scale, Uber contributes to the society by extending public transportation options. Imagine, being in a comfort of a clean car with a full scale customer service oriented driver is way better than haggling with a normal taxi.

The launch yesterday at Ipar’s Restaurante de Bar Y Tapas was more than refreshing, in a place where the Spanish influence of Cebu is vividly seen. We feasted on Paella de la Casa, Paella Negra, Gambas Al Ajillo, Spanish Chorizo while chugging down Sangria and Calimocho. Honoring Cebu as the Queen City of the South and being the first city to launch is cash payment option, UBER is more than hopeful to gain new sign ups and active users for the app. For now, UBER is focused in CEBU since they believe that the working class is the best sector of society to maximize the use for the app.

Requesting for an Uber Ride:

Uber Delivers MORE:

  • Rider Safety:

    Our technology enables us to focus on safety before, during and after every trip in ways that weren’t possible before. Riders see their driver’s information upfront, can track their route on a live map, share trip details with loved ones in real-time, and provide feedback.

  • Economic Opportunities:

    More than a million people have signed up to make supplemental income while driving on the Uber platform. Uber is a flexible option for individuals who want to set their own schedules and be their own boss.

  • Congestion Relief:

    Uber compliments public transit by reaching underserved neighborhoods and offering consumers an affordable alternative to car ownership. Innovative products like uberPOOL help cities reduce congestion and carbon emissions.

  • Driver Safety:

    With no anonymous pick-ups and the ability to rate riders, drivers-partners benefit from many of the same transparency and accountability features that riders do. They can also contact our 24/7 support teams or stop by partner support centers to speak to someone.

  • Real-Time GPS:

    We use GPS to map and follow every trip in real time, which provides detailed records of every transaction and allows us to verify that the most efficient routes are being used. In rare cases where necessary, CPS also enables us to respond to law enforcement requests quickly.

  • Enhanced Tourism:

    Visitors can relax because they know that a safe, reliable and affordable ride is available when they land in a new city. Uber takes the stress out of travel with a familiar, easy to use service with a standard electronic payment option.

Here are the personalities behind UBER Philippines:

Laurence Cua
General Manager, Uber PH

Laurance Cua currently serves as Uber’s General Manager for the Philippines. Previously, he was responsible for the prepaid business for US-based telecommunications provider, T-mobile. Prior to that, he was in charged of trade marketing for the hair, oral care and deodorants categories for Unilever Philippines. He holds an MBA degree from the Kellogg School of Management and a Management Engineering degree from Ateneo de Manila.

EJ Dela Vega
Operations and Logistics Manager, Uber PH

EJ dela Vega leads Uber PH’s expansion projects – which includes the highly anticipated launch of Uber Cebu. He’s always had a heart for startups, and joined Uber as employee 5 back in December 2014. He graduated with a Management Engineering degree from Ateneo de Manila. His favorite thing about Cebu so far? The Pochero.


Press Release

Uber Celebrates Cebu

Uber introduces a week-long promo for first-time Cebuano riders

Cebu City, Thursday, 7 July: Uber, the world’s leading ridesharing application, in its aim to celebrate the culture and identity of Cebu, introduced an exciting promotional campaign for Cebuano riders called #CelebratingCebu.

In line with the complete roll out of a cash payment option for all riders in Cebu, #CelebratingCebu is being introduced to enjoin Cebuanos to rediscover their heritage and culture, by experiencing the different sights, flavors, and sounds of the Queen City of the South.

Starting July 8, 2016, Uber will be giving first-time Cebuano riders 50% off on their first five rides until July 17. One simply has to enter the promo code CELEBRATECEBU upon sign up to avail of the discounted rides.

From the exciting food destinations of Crossroads Mall and Streetscape to the historic walls of Basilica del Santo Niño and Museo Sugbo, Uber allows riders to experience the best of Cebu by bringing them to these destinations in a safe, comfortable, and convenient ride.

“We’re bringing Uber’s global thrust to celebrate cities to Cebu, and we couldn’t be more excited about it,” Laurence Cua, Uber Philippines general manager said. “Cebu is such a dynamic city that pulsates with life. Its culture and heritage are very unique, and that is what we want to highlight through this campaign. We invite every Cebuano rider to book an Uber and explore everything Cebu has to offer. We’re sure that they’ll fall in love with Cebu all over again.”

To know more about Uber in Cebu, visit https://www.uber.com/cities/cebu/

No Credit Card Needed: Everyone Can Now Uber in Cebu

Cebu City, Thursday 7 July: Uber today announced cash payments will now be available to all Cebu riders, starting Friday, July 8, and making Cebu the first city in the Philippines to offer the convenience of cash payments to all riders.

Uber Philippines General Manager Laurence Cua explained, “We know that more and more riders in Cebu are choosing Uber because of its safe, affordable, and convenient rides,” Cua said. “We hope the introduction of new payment options, like cash, will give riders more choices to enjoy and pay for their Uber rides.”

Uber began testing cash payments in Cebu in December 2015 to a limited group of test riders and drivers to better understand local payment preferences.

Uber in Cebu

Uber launched in Cebu on December 2015.

“Uber is here because Cebu is one of the most exciting and dynamic cities in the country. We believe that we can provide Cebuanos with an alternative  transportation option that is convenient, comfortable and safe through uberX,” Cua said.

Cua added that he is confident that with the complete roll out of the cash payment option for all Uber riders, more Cebuanos will consider using Uber rather than driving their own vehicle.

Uber provides transportation across the most populated areas in Metro Cebu. In a dropoff heatmap provided by Uber, an increasing number of Cebuano riders use Uber to reach their destinations including transportation hubs like the Mactan-Cebu International Airport, shopping destinations like SM City Cebu and Ayala Center Cebu, and tourist attractions like Magellan’s Cross, Basilica Minore Del Santo Niño, and Fort San Pedro.

Today, uberX is the primary service available to the Cebuano riding public. uberX is known as the low-cost service of Uber and it can accommodate up to four passengers per trip.

Here’s how you can use cash for your ride

  • Choose the uberX option in the app. Before requesting a ride, change your payment option to cash on the confirmation page. The payment bar is located at the lower half of your screen. Enter your destination and request a ride.  
  • You’ll see your driver’s details straight away–name, photo and the details of the car.  These drivers have professional driving licenses and have undergone an extensive screening process.  
  • At the end of your trip, the app will reflect the fare that you need to pay. Hand your payment to your driver and you’ll receive an electronic receipt via email.  


Uber is a technology platform that is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 460 cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. In the Philippines, Uber aims to help solve one of the biggest challenges being faced by cities in the metro — road congestion.
For more information please contact press@uber and cc Uber-PH@teamasia.com